Privacy Policy

Last updated: 2026-04-10

Thaw™ ("we," "us," or "our") operates the website trythaw.com and related e-commerce services. This Privacy Policy explains how Thaw™ collects, uses, discloses, and safeguards your personal information when you visit our website, place an order, or otherwise interact with our brand. By accessing or using our services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our website and services immediately.

We are committed to protecting your privacy and ensuring transparency about our data practices. Please read this policy carefully to understand how we handle your information.

1. Information We Collect

Thaw™ collects various types of information to provide and improve our services. The categories of information we collect include:

1.1 Information You Provide Directly

• Account Information: When you create an account, we collect your name, email address, phone number, and password.
• Order and Payment Information: When you make a purchase, we collect your billing address, shipping address, payment method details (such as credit card number, expiration date, and CVV), and order history.
• Communications: When you contact our support team, submit a form, leave a product review, or participate in surveys or promotions, we collect the content of those communications along with your name and contact details.
• Preferences: Any preferences, sizes, or product interests you share with us through quizzes, wishlists, or account settings.

1.2 Information Collected Automatically

• Device and Browser Information: IP address, browser type and version, operating system, device type, unique device identifiers, and screen resolution.
• Usage Data: Pages visited, time spent on pages, click patterns, referring and exit URLs, date and time of visits, and navigation paths through our website.
• Location Data: Approximate geographic location derived from your IP address or, with your consent, more precise location data from your mobile device.
• Cookies and Tracking Technologies: Information collected through cookies, pixel tags, web beacons, and similar technologies (see Section 3 below for details).

1.3 Information from Third Parties

• Social Media Platforms: If you interact with Thaw™ through social media or log in using a social media account, we may receive profile information such as your name, email address, and profile picture.
• Analytics and Advertising Partners: We may receive aggregated or de-identified data from analytics providers and advertising networks.
• Payment Processors: Our payment partners may share transaction confirmation details and fraud-prevention data with us.
• Public Databases: We may supplement the information we collect with data from publicly available sources to verify information or prevent fraud.

2. Use of Information

Thaw™ uses the information we collect for the following purposes:

2.1 Providing and Managing Our Services

• Processing and fulfilling your orders, including shipping, delivery, and returns
• Managing your account and providing customer support
• Processing payments and preventing fraudulent transactions
• Sending transactional communications such as order confirmations, shipping updates, and receipts

2.2 Improving and Personalizing Your Experience

• Analyzing usage trends and preferences to improve our website, products, and services
• Personalizing content, product recommendations, and marketing communications based on your interests and browsing behavior
• Conducting research, surveys, and A/B testing to enhance user experience

2.3 Marketing and Communications

• Sending promotional emails, SMS messages, and other marketing communications about Thaw™ products, sales, and events (with your consent where required by law)
• Displaying targeted advertisements on third-party platforms
• Administering contests, promotions, and loyalty programs

2.4 Legal and Security Purposes

• Complying with applicable laws, regulations, and legal processes
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of Thaw™, our customers, and the public
• Detecting, preventing, and addressing fraud, security breaches, and technical issues

3. Cookies and Tracking Technologies

Thaw™ uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. By using our website, you acknowledge the use of these technologies as described below.

3.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the operation of our website. They enable core functionality such as shopping cart management, account authentication, and security features. These cookies cannot be disabled.
• Performance and Analytics Cookies: These cookies collect anonymous data about how visitors use our website, including pages visited, time on site, and error messages. We use this information to improve site performance and user experience.
• Functional Cookies: These cookies remember your preferences and settings, such as language, region, and display options, to provide a more personalized experience.
• Advertising and Targeting Cookies: These cookies track your browsing activity across websites to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They may be set by Thaw™ or by third-party advertising partners.

3.2 Managing Your Cookie Preferences

You can manage your cookie preferences at any time through the following methods:

• Cookie Consent Banner: When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or customize your cookie preferences.
• Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being placed. Please note that disabling certain cookies may affect the functionality of our website.
• Opt-Out Links: You may opt out of interest-based advertising by visiting the Network Advertising Initiative or the Digital Advertising Alliance opt-out pages.

3.3 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. At this time, there is no uniform standard for responding to DNT signals. Thaw™ does not currently respond to DNT signals but will continue to monitor developments in this area.

4. Third-Party Services

Thaw™ works with trusted third-party service providers to operate our business and deliver our services. These third parties may have access to your personal information only to the extent necessary to perform their functions and are obligated to maintain its confidentiality and security.

4.1 Categories of Third-Party Service Providers

• Payment Processors: We use third-party payment processors to securely handle credit card transactions and other payment methods. Thaw™ does not store your full credit card number on our servers.
• Shipping and Fulfillment Partners: We share your name, shipping address, and order details with logistics providers to deliver your purchases.
• Email and SMS Marketing Platforms: We use third-party platforms to send marketing communications and transactional messages on our behalf.
• Analytics Providers: We use services such as Google Analytics to understand how visitors interact with our website. These providers may collect information through cookies and similar technologies.
• Advertising Networks: We partner with advertising platforms (such as Meta, Google, and others) to deliver targeted advertisements and measure campaign performance.
• Customer Support Tools: We use third-party helpdesk and live chat software to manage customer inquiries efficiently.
• Cloud Hosting and Infrastructure: Our website and data are hosted on secure cloud infrastructure provided by reputable third-party hosting services.

4.2 Third-Party Links

Our website may contain links to third-party websites, applications, or services that are not operated by Thaw™. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party services you access through our website.

4.3 Social Media Features

Our website may include social media features such as share buttons or embedded content from platforms like Instagram, Facebook, TikTok, and Pinterest. These features may collect your IP address, browsing activity, and may set cookies to function properly. Your interactions with these features are governed by the privacy policies of the respective social media platforms.

5. Data Security

Thaw™ takes the security of your personal information seriously. We implement a variety of administrative, technical, and physical safeguards designed to protect your data from unauthorized access, alteration, disclosure, or destruction.

5.1 Security Measures

• Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS protocols. Sensitive information such as payment details is encrypted both in transit and at rest.
• Access Controls: Access to personal information is restricted to authorized Thaw™ employees, contractors, and service providers who need the information to perform their duties. Access is granted on a least-privilege basis.
• Regular Audits: We conduct regular security assessments, vulnerability scans, and penetration testing to identify and address potential risks.
• Secure Infrastructure: Our systems are hosted on secure, PCI-DSS compliant infrastructure with firewalls, intrusion detection systems, and continuous monitoring.
• Employee Training: All Thaw™ team members receive training on data privacy and security best practices.

5.2 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

5.3 Breach Notification

In the event of a data breach that compromises your personal information, Thaw™ will notify affected individuals and relevant authorities as required by applicable law, including the GDPR's 72-hour notification requirement where applicable.

Important: While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to implementing and maintaining reasonable safeguards appropriate to the sensitivity of the information we process.

6. Your Rights and Choices

Thaw™ respects your rights regarding your personal information. Depending on your location and applicable laws, you may have the following rights:

6.1 Rights Under the General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the GDPR:

• Right of Access: You have the right to request a copy of the personal data Thaw™ holds about you.
• Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.
• Right to Erasure ("Right to Be Forgotten"): You have the right to request deletion of your personal data, subject to certain legal exceptions.
• Right to Restriction of Processing: You have the right to request that we limit the processing of your personal data under certain circumstances.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes or when processing is based on our legitimate interests.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence if you believe your data protection rights have been violated.

Legal Bases for Processing (GDPR): Thaw™ processes your personal data on the following legal bases: (a) performance of a contract (e.g., processing your orders); (b) your consent (e.g., marketing communications); (c) our legitimate interests (e.g., fraud prevention, improving our services); and (d) compliance with legal obligations.

International Data Transfers: If you are located in the EEA, UK, or Switzerland, your personal data may be transferred to and processed in countries outside your jurisdiction, including the United States. Thaw™ ensures that appropriate safeguards are in place for such transfers, including Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

6.2 Rights Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

If you are a California resident, you have the following rights under the CCPA and CPRA:

• Right to Know: You have the right to request that Thaw™ disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purposes for collecting or selling the information, and the categories of third parties with whom we share the information.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under the CCPA/CPRA. Thaw™ does not sell personal information in the traditional sense. However, certain uses of cookies and advertising technologies may constitute "sharing" under the CCPA/CPRA. You may opt out by adjusting your cookie preferences on our website.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information to purposes necessary to provide the services you request.
• Right to Non-Discrimination: Thaw™ will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level or quality of service because you exercised your privacy rights.

Categories of Personal Information Collected: In the preceding 12 months, Thaw™ may have collected the following categories of personal information as defined by the CCPA: identifiers (name, email, IP address); commercial information (purchase history, products viewed); internet or electronic network activity (browsing history, interactions with our website); geolocation data; and inferences drawn from the above categories.

6.3 Exercising Your Rights

To exercise any of the rights described above, please contact us at:

• Email: support@trythaw.com
• Subject Line: "Privacy Rights Request"

We will verify your identity before processing your request to protect your privacy and security. We may ask you to provide information that matches the data we have on file. We will respond to verified requests within the timeframes required by applicable law — generally within 30 days for GDPR requests and 45 days for CCPA/CPRA requests, with extensions as permitted by law.

You may also designate an authorized agent to submit a request on your behalf. If you use an authorized agent, we may require proof of authorization and may still verify your identity directly.

6.4 Marketing Opt-Out

You may opt out of receiving promotional communications from Thaw™ at any time by:

• Clicking the "unsubscribe" link at the bottom of any marketing email
• Replying "STOP" to any marketing SMS message
• Updating your communication preferences in your account settings
• Contacting us at support@trythaw.com

Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your orders, account, and customer service inquiries.

7. Children's Privacy

Thaw™ does not knowingly collect, solicit, or maintain personal information from individuals under the age of 16 (or under the age of 13 in jurisdictions where that is the applicable threshold). Our website and services are not directed to children, and we do not intentionally market to minors.

If we become aware that we have collected personal information from a child under the applicable minimum age without verified parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided personal information to Thaw™ without your consent, please contact us immediately at support@trythaw.com so that we can take appropriate action.

8. Changes to This Privacy Policy

Thaw™ reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will take the following steps:

• Update the "Last updated" date at the top of this page
• Post the revised Privacy Policy on our website at trythaw.com
• For material changes that significantly affect how we process your personal information, we will provide prominent notice on our website or send you a direct notification via email

We encourage you to review this Privacy Policy periodically to stay informed about how Thaw™ protects your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or Thaw™'s data practices, please do not hesitate to contact us:

• Email: support@trythaw.com
• Website: trythaw.com

When contacting us about a privacy-related matter, please include as much detail as possible so we can respond to your inquiry promptly and accurately. We aim to respond to all privacy inquiries within a reasonable timeframe and in accordance with applicable legal requirements.

For GDPR-related inquiries, you may also contact the relevant data protection supervisory authority in your jurisdiction if you are unsatisfied with our response.